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The Wax

February 18, 2004

Candy Brandy

My coworker, George, recently purchased a Twix Brand candy bar from our beloved vending machine, when, on closer inspection, he discovered that it is in fact called "Twix Brand".

This word "Brand" irked George to a degree where he decided to contact the company to find out more information. I somewhat agree with his knee-jerk reaction to the branding, but I know I've seen it other places, like my previous post about Risk. Risk is a brand of Hasbro.

Now I'm not sure of the laws governing copyright, trademark, branding et al, but I know that these huge companies probably have it right, and we have it wrong.

Still I absolutely, emphatically support George's effort in resolving this naming fiasco. It brings me back to the time when we wanted to find out where Stephen's pita got is 4 grams of protein.


Posted by davidissimo  ::  Permalink  ::  Comments [8]  ::  

Comments Section

It's in the flour. The protein is in the flour. Isn't that crazy?

Posted by: Stephen McKenna at February 19, 2004 01:25 PM

i presume that George will be calling the "questions/comments?" 1800 number on the wrapping, and i wonder how many questions/comments? these people on the other end of these 1800 numbers get.

consider a no-nonsense product like lysol (which, interestingly enough, is called "lysol brand spray") how many people do Mr. Procter and Mr. Gamble hire to handle the call volume that they are receiving? are these people available all day? how does one qualify as an expert on lysol brand spray in order that they can answer any questions that could be asked? but now it seems like they would not require any knowledge at all.

as far as i can surmise, the calls made to this particular number fall into two categories:

1. "i am so enthralled by the performance of this aerosol in the fight against the smell of my poop that i was compelled to call a stranger in a faraway land to relate the story."

2. "my poop smells so much that your product is hopelessly insufficient in the fight against it."

either call would be entertaining. so entertaining in fact that i'm considering a career change.

Posted by: jeremy at February 19, 2004 07:29 PM

Actually I emailed them at asktwix@mmmars.com or some such nonsense. I probably should have explained in my email that I didn't want to pose a question to the Twix bar, but rather about it. Hindsight is 20/20.

Posted by: George at February 20, 2004 10:22 AM

what is this Twix?????????????????????????????????

Posted by: lizet at May 29, 2004 04:06 PM

what is this Twix?????????????????????????????????

Posted by: lizet at May 29, 2004 04:06 PM

why is Twix so goooooodddddddd!!!!!!!!!!!!

Posted by: LIZET at May 29, 2004 04:10 PM

My question is about the Twix bar. Is there any egg in the contents of the bar? Most important for me to find out because of an egg allergy in the family.

Posted by: Lillian Hoff at October 30, 2004 02:22 PM

I REALLY THINK TWIXS CANDY BAR IS SOOO
GOOD.AND I WAS WONDERING IF I COULD HAVE A
FREE OFFER FOR SOME?

Posted by: ANNA at July 7, 2005 11:53 PM

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