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The Wax

March 16, 2004

Stop F'in With My Food Stuffs.

snacks.jpgI hate to Andy Rooney this, but why do they, and I think you know who I'm talking about, have to screw with the shape of my food.

Frito-Lay just released Rollitos. It's a Dorito, rolled up (Read: A cup, with dirt in it). They brand it as an "easier way" to eat your favorite snack. I'm not sure who they're addressing, but it wasn't too difficult to shove a 2 inch chip into my mouth, with or without dip. Either way, you need teeth to chew it. So I'm not entirely convinced of this newfangled ease.

In related news, Hershey's just released it's newest food form, Hershey's Swoops(Link: "Whoop there it is" warning). The Pringle shaped monstrosity is supposed to bring more fun to your chocolate consumption. I don't usually rank food shape very high when considering what I'm eating, of course noting the obvious exception of my breakfast marshmallow requirements and their seven shape minimum. This, therefore, leaves me at a loss as to whom this product is addressed to.

I would think that the 20-30 something demographic is the primary target for these products. What's more, I work in an industry hell bent on solely subsisting on the prepackaged, overly processed, high carb, high cal diet that these two products are a part of. That being said, if there are any scientific studies on the increased ease, or increased funnitude brought on by these new shapes, I would like to read those papers. I'm sure first author on that report would be Chester Cheetah.

[03.26.04] We've had an opportunity to take the Swoops for a test drive (thanks Susana). The feelings were mixed, but generally, against them.

Many around the table described them as "Easter Chocolates", which I had never tasted, but by their description, I think I would equate them to Hannukah Gelt.

Final review: They suck. Stick to the bars.





Posted by davidissimo  ::  Permalink  ::  Comments [11]  ::  

Comments Section

YUM!

Posted by: Judy at March 16, 2004 11:21 PM

So I assume you've tasted them? Are they more fun? To the extreme? Are you maxed out?

Posted by: davidissimo at March 16, 2004 11:23 PM

Haven't tasted either, but very much want to try both. I'll report back on the fun factor.

Posted by: Judy at March 16, 2004 11:26 PM

I take issue with your stab at my good friend Andy Rooney. Besides, you and he agree on a major point. Mel Gibson is a "wacko".

http://www.cbsnews.com/stories/2004/02/19/60minutes/rooney/main601254.shtml

Posted by: joshuabess at March 17, 2004 12:11 AM

True, but I'm pretty sure that Andy Rooney would hate these, as well as Torangos,
Snicker's Bites etc. If he were to read this...he'd agree.

Posted by: Davidissimo at March 17, 2004 08:34 AM

I have had a Reese's Swoop and thought it was kind of awkward to eat.

Posted by: George at March 17, 2004 08:40 AM

I was wondering about the thickness of the swoop and what effect it would have on the melts-in-your-mouth-not-in-your-hand quotient. I figured a thin piece of chocolate would almost immediately begin melt once 98.6° fingers were involved.

Posted by: davidissimo at March 17, 2004 08:58 AM

20-30? What are you, nuts? My 10-year-old wants both of these.

Posted by: june at March 17, 2004 10:56 AM

We're lagging in snack technology like fools over here in the UK, sadly expending our energy on actually chomping down unrolled Doritos. When, oh when will they come up with the Dorito smoothie so I can save my energy for more important tasks like being a football lout?

Posted by: Anar at April 6, 2004 11:55 AM

I think you're on to something....we can have a Cool Ranch Smoothie, and we can add Ginko Balobo for memory, and sell them for $5.49 + tax.

What do you say? Partner.

Posted by: davidissimo at April 6, 2004 11:59 AM

Maybe we can come up with a Coors Light/Cool Ranch/Ginko smoothie and cover all bases (perfect for sporting events!). Then we can sell them for $8.59+tax

Posted by: Anar at April 6, 2004 12:02 PM

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