The Web, She Bleeds.

Recognizing obscure pop culture references is one of the simple joys of life. It's especially delicious when you and maybe one other person in the room know what that reference is from. When the quips were simply song lyrics or old movie quotes, the people who could be "in the know" would be on a level playing field. But references have changed. No longer are Caddy Shack, Star Wars and Madonna lyrics the pop culture fodder of today's references. I guess another one bites the dust.
Quizno's still-running marketing campaign is the brainchild of Rathergood.com, a strange site I came across about 3 years ago. On Buffy, Trogdor from Homestarrunner was mentioned a couple of times [Thanks George]. My favorite of all time is "Plutonians are teh suck" from Aqua Teen Hunger Force. While the last show is, I'm sure, largely watched by a web savvy crowd, the other two have much wide audiences, many of which wouldn't get it.
It seems that the future of the inside joke, the call back, or the almighty reference might be the Web. While movies and music are becoming more and more forgettable, the Web's audience growing at an exponential rate. So, if you don't think it's hip to be square, you might want to better acquaint yourself with the The Subservient Chicken who will be guest staring on According to Jim during sweeps week.

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